If you have walked down the toy aisle lately, I’m sure you’ve noticed that it is very difficult to find a toy that is not connected to a television show, cartoon, movie, or video game. The unbranded stuffed animal and generic bouncy ball seem to be things of the past. That was not always the case, however. It wasn’t until the early 20th century that licensed toys began to be mass-produced. During the Great Depression, toy sales dropped dramatically. To boost sales, companies began making toys that tied in to movies and cartoons of the time. Here at the Chemung County Historical Society, we have a small collection of these types of toys.
|Shirley Temple doll, 1930s|
|Hopalong Cassidy’s “Dairy Lea” toy gun, 1950s|
|My Pal Lassie stuffed dog, 1950s|
|Bendix bicycle stick shift, c. 1958|