By Kelli Huggins, Education Coordinator
This week’s blog post is both a local and a national story. It’s a quintessentially American tale, one of
a hard-working immigrant who built a successful business, but who also
eventually fell victim to economic conditions outside of his control. Jacob Greener and his piano business show how the experience one local family
can reveal much about national cultural and business changes from the mid-1800s to
the mid-20th century.
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Jacob Greener |
Greener was born in Worms, Germany on February 2, 1825. He apprenticed with a piano manufacturer in
Germany, but immigrated to the United States in 1846 after his father purchased
him an exemption from German military service. He arrived in New York City, where he
remained for six years and worked in a piano factory. Greener married fellow German immigrant
Theresa Hay in New York City in June 1848 and the pair had four children:
Sophia, Charles, Laura, and Augustus.
During that time, Greener visited Elmira on business, liked what he
saw, and in 1853, moved here to set up his own shop. It took Greener two years to move his
equipment to Albany and the Erie Canal and then to Elmira via the Chemung Canal. Greener initially partnered with Julian
Eliason and William Yates, forming Eliason, Greener & Company. After
Eliason left the city in 1866, Greener bought out the company from Yates and
became the sole owner.
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Sheet music published by Eliason, Greener, and Yates |
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Greener's pianos (far right), 221 E. Church St, Elmira |
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Greener trade card |
Greener operated his business and maintained his family home at 221
East Church Street. He employed about 60
men at the height of business. Greener’s
business flourished due in large part to the popularity of the piano in the
mid-1800s. During the 19th
century, most middle and upper class homes featured a piano. Piano prowess was considered an essential
skill for young ladies and the piano served as an important form of
entertainment.
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Embroidered blanket featuring a Greener advertisement |
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Greener's list of prices |
Greener, a proficient musician, not only sold pianos, but also
patented two piano improvements. His
1869 piano soft pedal patent was widely regarded as a significant technological
achievement. Greener also patented a
piano action in 1893. He was also apparently
a man of diverse interests, because his other invention had nothing to do with
music: it was a life-saving device to be used at sea, which he patented in 1895.
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Life-saving apparatus patent |
Greener's business continued into the 2oth century, but people's
musical needs and desires changed as time passed. The great piano era of the 19th century began
to wane as new technology made producing music cheaper, easier, and more
egalitarian. Home pianos were replaced
by player pianos, phonographs, and later, radios. The bulky, expensive pianos that required
skill to use became a tougher sell. Greener
undoubtedly recognized this and shifted his business model to accommodate these
changes. He stopped manufacturing pianos
and instead focused solely on retail. He
also sold other instruments. His son
Augustus, who worked in the family business, was a talented musician who made
violins.
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Ad for Pathephone player technology sold by Greener in 1915 |
Greener was locally beloved and he frequently gave pianos and organs to local
organizations, including the tuberculosis sanitarium. He stayed
active in his business until he died in 1916 at almost 92 years old. The community mourned the death of the old
piano man. Greener's son Augustus
continued the business until it closed in 1930.
In the entire life of the business, Greener produced 670 pianos
(although he sold many more that he didn't manufacture). Each piano was hand-made. The closing notice in the news read,
"Overtones of ghostly music by great masters now seem to haunt the buildings
which Jacob Greener...made the pride of musical Elmira."
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Greener name sign |
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Greener closing sale ad, 1930 |
In 1937, the old
factory was demolished to make room for an addition to the
LeValley-McLeod-Kinkaid building. Augustus
gave an incredibly sad interview in the newspaper; the demolition of the
building was a devastating event. He
died the following year.
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Augustus Greener with the tools he and his father used to make pianos |
Greener's piano store
is like the history of many other Elmira, and American, businesses. Despite adaptations that business owners
make, most companies eventually end. Ultimately,
"the machine age spelled the doom of the old workshop."
Such stories bring our past to life again. Thanks.
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