By Rachel Dworkin, Archivist
For Black motorists in the mid-20th century, hitting the road could be a dangerous proposition. Travelers frequently had their cars vandalized and could find themselves attacked by whites or arrested arbitrarily by the police. Throughout the Jim Crow south, Blacks were frequently denied service at hotels, restaurants, gas stations, and other public accommodations. It happened in the north too. Since 1873, New York has had laws against discrimination in public accommodations, but that didn’t stop some New York hotel and restaurant owners from refusing to serve Black customers.
Enter The Negro Motorists Green Book. Created by Victor Hugo Green, a Black postal worker from New York City, the book provided Black motorists with a list of places across the nation where they knew they would be given service. The lists included hotels, tourist homes, restaurants, night clubs, gas/service stations, beauty salons, and barber shops. An updated version was published yearly from 1936 to 1966. Travelers were encouraged to write in the names, addresses, and kind of business of friendly places they knew about to keep the lists fresh.
The Negro Motorists Green Book not only helped to protect Black motorists in their travels, it helped to promote Black businesses. Black women benefited especially considering that most tourist homes and beauty salons were women-owned. Getting listed was free, but businesses could pay to have their listing displayed in bold or with a star to denote that they were “recommended.” Esso Standard Oil Company, as a major sponsor of the Green Book, became the gas station of choice for Black motorists. A number of Black Essos station owners were featured in the various articles included in each book. Other articles profiled popular black tourist destinations like Idlewild, Michigan; Oak Bluffs, Massachusetts; and Belmar, New Jersey.
While each addition of The Negro Motorists Green Book devoted pages to accommodations in New York City, accommodations for Black motorists upstate were few and far between. Mrs. J.A. Wilson’s tourist home (bed and breakfast) at 307 East Clinton Street in Elmira was first listed in 1940. Like many of the businesses listed in the Green Book, Mrs. Wilson’s tourist home was a Black-owned business. Almaria M. Wilson began operating her home as a boarding house in 1925 to supplement her husband John’s income. She continued to operate it until 1942. Outside of her work, Wilson was an active member of the Douglass Memorial A.M.E. Zion Church and the Topaz Reading Circle.
Green Book, 1940. Courtesy of New York Public Library
Later editions of the Green Book featured the Elmira landmark Greet Pastures, located at 670 Dickinson Street. The book listed it as a tourist home, but it was so much more. Opened in 1932 by Beatrice Johnson, her husband Richard, and her brother Edward Hodges, Green Pastures was a restaurant, bar, and night club which happened to offer lodgings, especially to the traveling musicians who played there. Green Pastures was a happening place. As the only Black-owned night club in the Twin Tiers, it was considered an important stop of the and hosted jazz and blues bands from all over the country. Green Pasture’s kitchen was known for its soul food, especially their friend chicken, ribs, biscuits, and collard greens. In 1972, the original building was demolished and the club moved to a new location at 723 Madison Avenue. It closed in 2011.
Green Book, 1955. Courtesy of the New York Public Library
By the 1960s, the once popular Green Book was becoming obsolete. Even before the passage of the federal Civil Rights Act of 1964, the work of activists was lessoning the impact of racial discrimination in public accommodation. The rise of the interstate system in the late 1950s was driving back-road Black-owned hotels out of business. By 1963, the editors of the Green Book were struggling to justify its existence. The final edition was issued in 1966 under the new name Travelers' Green Book: 1966–67 International Edition: For Vacation Without Aggravation. No longer focused on Black travelers, the last edition featured a white woman on the cover. Green Pastures of Elmira was still listed though.
Green Book, 1966. Courtesy of the New York Public Library
